J.Crew Bridal

J.Crew's bridal boutique opened up its doors today on 769 Madison Avenue, New York  The style of the salon is a combination of French and whimsical J.Crew.  In addition to the white dress, the store will carry cocktail, evening, bridesmaid dresses that take customers from rehearsal dinners to parties to the wedding itself and onto the honeymoon; it will also carry accessories (think bags, shoes, jewelery, lingerie..) for brides to be and their bridal parties.  Dresses run from $229 up to $3,500.

J. Crew Group president Tracy Gardner observes, "We're not fancy here. We're still J.Crew, but it's an elevated experience."