Louis Vuitton Jewelry Lookbook

Louis Vuitton took the road less traveled and chose to photograph sixteen up-and-coming starlets for their 2011 jewelry lookbook. The list includes Nathalie Love (American actress), Charlotte Lebon (French presenter), and Rinko Kikuchi (Japanese actress), and more faces to watch for. 

Personally, this campaign falls a little flat for me since I don't know any of these personalities. They very well could have been professional models. But, it's interesting to see LV develop a more niched/cult-following type of branding. I wouldn't go as far as saying they're innovative, but it feels like they're trying to move away from being the "mass-market" brand they currently are. What do you think of this campaign?

Louis Vuitton: Cosmic Blossom

Louis Vuitton launched a new collection with Takashi Murakami called Cosmic Blossom, a "Colorful Collaboration" that comes in four colors - perfect pink, bright blue, pop purple and multico yellow.

Although I'm a fan of bright hues and Murakami's artistry, I'm not a fan of the collection.  I love LV's continued foray into keeping the brand young, but these collections seem like a force fit. On one end of the spectrum, LV signals stodgy old world luxury; on the other end, it wants to expand its market appeal and cater to the newer generation.

The teenybopper style and the four-digit price tag seem like a miss.  Maybe a spin-off brand would be more appropriate. 

Are you a fan of Cosmic Blossom?