Louis Vuitton Jewelry Lookbook

Louis Vuitton took the road less traveled and chose to photograph sixteen up-and-coming starlets for their 2011 jewelry lookbook. The list includes Nathalie Love (American actress), Charlotte Lebon (French presenter), and Rinko Kikuchi (Japanese actress), and more faces to watch for. 

Personally, this campaign falls a little flat for me since I don't know any of these personalities. They very well could have been professional models. But, it's interesting to see LV develop a more niched/cult-following type of branding. I wouldn't go as far as saying they're innovative, but it feels like they're trying to move away from being the "mass-market" brand they currently are. What do you think of this campaign?