Sunday, July 04, 2010

Louis Vuitton: Cosmic Blossom

Louis Vuitton launched a new collection with Takashi Murakami called Cosmic Blossom, a "Colorful Collaboration" that comes in four colors - perfect pink, bright blue, pop purple and multico yellow.



Although I'm a fan of bright hues and Murakami's artistry, I'm not a fan of the collection.  I love LV's continued foray into keeping the brand young, but these collections seem like a force fit. On one end of the spectrum, LV signals stodgy old world luxury; on the other end, it wants to expand its market appeal and cater to the newer generation.

The teenybopper style and the four-digit price tag seem like a miss.  Maybe a spin-off brand would be more appropriate. 




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